PSN Media Campaign Overview
The PSN Media Campaign is designed to:
- heighten awareness of gun crime and its consequences
- empower residents to make a positive difference in their community
The campaign features 3 print ads targeting both the general community
and the offender population.
The ads were developed in collaboration with:
- our law enforcement partners and community focus groups
- the PSN media partner — the National Crime Prevention Council
The campaign will run throughout the METRO system during April and May,
and ultimately consists of:
- 30 ads in Metro transit stations
- 50 ads on bus taillight displays
- 500 ads located inside buses
In addition, the ads have been produced as posters and palm cards for
mass distribution throughout the city.
- 12,000 posters
- 90,000 palm cards
Palm cards
Three fronts; all have the same back.
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